Sample Introduction Case Study Report Example

What is a Case Study? Definition and Method

Many students don’t know how to write a case study and find it a very difficult assignment even before getting started. Of course, it can be quite a challenging task but with the help of various recommendations and case study examples, you will be able to complete the assignment in a blink of an eye!

A case study is a task, which aims to teach the student how to analyze the causes and consequences of an event or activity by creating its role model. Such assignments show how complexities may influence various decisions and that is what makes case studies so important.

In most of the cases, your professor will give the same topic to a whole class and it will become a sort of a discussion, after processing all available data. That is why you need to use all of your thinking skills and knowledge to get a chance to analyze the situation properly. Here are some recommendations, which will be helpful in completing a case study:

  • Use real-life examples. If you are free to choose a topic on your own, try to take it from real life. However, avoid real names;
  • Finish every part of your study with points for discussing. They will engage your reader and help him orient in the study;
  • Provide credible information on the topic;
  • Make sure the story is believable, i.e. it consists of sequence of time and events, problems and issues to solve, identities and so on.

There are also a few problems you need to avoid to make your case study as interesting and catchy, as possible:

  • No limitations. It is very easy to get lost in background information and data, which is not directly related to the subject. Try to distinguish key points of your paper and concentrate on them, instead of including information from different areas;
  • No credible sources. Such task has lots of requirements, including trustworthy sources. Every statement you make should be backed with credible data and evidence;
  • No conclusions. Every assignment, not depending on a topic and complexity, should end up with conclusions to give the reader an idea of topic relevance. Make sure you spend enough time on analyzing the results and providing useful conclusions.

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Examples & Samples of Case Study

There are multiple ways of making the process of completing the assignment easier, including ordering a task at a writing service or asking other students for help. However, most of the students decide to download a case study template and try to complete the assignment on their own, using an example.

It can be a great option for those, who easily process information and can analyze the template structure to apply it in their own works. Such samples can be of a great help, as they contain a proper formatting style, content and other important elements, which distinguish a first-class paper. With the help of a sample case study you will be able to complete the assignment quicker and with less efforts.

Case Study Example

Case Study Examples

Case Study Format

Case Study Samples

Case Study Template

Sample Case Study

Case Study Template and Format

You have already learned what a case study is and how it should look like, so it is time to learn more about the structure of assignment and its content. However, every research greatly differs depending on the topic, so you should carefully note down all the guidelines your professor provides not to miss anything.

Here is a general structure of a study, which can be applied in most of the cases:

  • Title page, which contains the title of your work, author’s name and name of the institution. In some cases you may be asked to add key words, which will be used by various searching tools;
  • Abstract, which can be of a narrative or a structured type. Narrative abstract is a summary of the whole work to give the reader a chance to understand whether he is interested in reading the whole paper. Structured abstracts are used in scientific studies, when you need to provide a list of information or questions, which will be later studied in the text. You can use sub-headings, which will give the reader an idea of how the structure of your assignment looks like;
  • Introduction, which aims to give the audience an idea of what makes your study so interesting. You can include examples of similar cases or get back to historical events to connect them with the problem you are studying;
  • Presentation. In this section you need to provide the raw information you have collected. Try to make it narrative and interesting;
  • Outcomes, which should give the reader an idea of how the problem or event should be treated. Make sure you provide all of your recommendations in a simple way, using credible sources;
  • Conclusions;
  • References, which should include only credible sources.

When you complete such assignment, you should never forget about case study format, as it can greatly influence the result. Your professor may ask you to use a certain formatting style, which will be much easier for you and will help to avoid the most common mistakes.

Examples of Introduction sections

An example from accounting & finance
Footnote

Introduction

This report provides information obtained through ratio analysis, regarding the profitability, liquidity and financial stability of Outdoor Equipment Ltd for the years 1993-1995. This report will pay particular attention to the earning power, liquidity and credit management, inventory management and debt management, and will highlight major strengths and weaknesses while offering some explanation for observed changes. The report will comment on the prospects of the company and make recommendations that would improve Outdoor Equipment’s Ltd’s current performance. These observations do have limitations which will be noted. This report will explain how a cash flow statement and a prospectus could enhance analysis.


terms of reference & methods



terms of referenceand outline of report’s structure






outline of report’s structure

Excerpt from Woodward-Kron, R. (1997) Writing in Commerce: a guide to assist Commerce students with assignment writing, (Revised edition), Centre for the Advancement of Teaching and Learning, The University of Newcastle.

An example from marketing

Introduction

In Australia there are close to one million business buyers. This is far short of approximately 18 million consumers but the total sales volume in the business market far surpasses the total sales to the consumer market. Although business buying behaviour and consumer buying behaviour are similar because they both involve individuals making purchasing decisions, the differences between the buying behaviours of these groups is of greater significance. These differences are important in understanding the behaviour of business buying and consumer buying markets.

Officeworks is a branch of Australia’s leading retail group Coles Myer Ltd. Launched in 1994, it was aimed to cater specifically for the needs of small business, the home office and students. It has approximately 40 stores and is continually adding new stores Australia wide. Its range of products include all office supplies such as stationary, computers and other business machines, furniture and office kitchen and bathroom supplies.Officeworks is a company that experiences both consumer buying and business buying.Officeworks will be used as an example in this report to illustrate the difference between consumer and business buying behaviour. Its marketing strategy will be assessed to see how it incorporates and has been influenced by both consumer and business buyers. Finally, recommendations will be made about how its marketing strategy could be expanded to further meet the needs of business buyers.


Background to the research problem








Statement of the research problem




Background to the case study








Relationship between the case study and the research problem highlighted.

Outline of report’s structure

 



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